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Блистательная Ума Турман показала роскошные бриллианты Знаменитая голливудская актриса Ума Турман стала лицом ювелирного дома Orlov Jewelry. Актриса рекламирует драгоценности, достойные настоящей королевы.  Precious as you are — так называется новая коллекция драгоценностей от бренда Orlov Jewelry, лицом которой недавно стала звезда кино, муза Квентина Тарантино Ума Турман. Артистка примерила ювелирные украшения, инкрустированные сапфирами, рубинами и изумрудами. Съемки рекламной кампании проходили на роскошной яхте. Чтобы подчеркнуть богатство аксессуаров, для актрисы стилисты выбрали аскетичные наряды белых и черных тонов.  Турман просто великолепна в серьгах-гроздьях и крупных серьгах, выполненных в форме бабочек. Напомним, что данная форма весьма популярна летом 2013 года.   Ума уже давно является поклонницей данной марки и для нее было большой честью стать лицом новой серии уникальных драгоценностей, при создании которых ювелиры использовали самые лучшие камни, а также высокопробное золото. Простые линии: подбери к лету яркие серьги Итальянский ювелирный бренд Pomellato продемонстрировал новую капсульную коллекцию Rouge Passion. Судя по тем изображениям, которые уже появились в СМИ, ювелиры сделали ставку на яркость оттенков и простоту форм.  Такие крупные камни сочных цветов, которые использовали ювелиры бренда для коллекции этого лета, хорошо вписываются в общую стилистику Pomellato. Так что можно сказать, что авторы коллекции остались верны себе.  Коллекция Rouge Passion состоит из колец и серьг теплых насыщенных оттенков: ювелиры использовали багряные рубины, малиново-розовые и оранжевые сапфиры, последние нам особенно нравятся.  Мы считаем, что тенденции, которые демонстрирует коллекция итальянских ювелиров этим летом будут на пике популярности. Выбирая украшения в этом году обращай внимание на крупные камни, насыщенные цвета и элегантность линий.
Украшения Montblanc Preuves d’Amour
 В июле 2013 года марка Montblanc представила коллекцию украшений из чистого серебра Preuves d’Amour («Знаки любви»), вдохновленную историями любви Ариадной (Ariane) и Еленой Троянской (Helene). В дальнейшем в коллекции будут отображены другие легендарные истории любви, появление новых серий запланировано на сентябрь этого года.   О нити, которую Ариадна дала Тесею, чтобы он смог выбраться из лабиринта Минотавра, напоминает гибкая, вручную сплетенная серебряная нить, использованная в коллекции Preuves d’Amour Ariane для создания браслетов и колец. Сразу привлекает внимание широкий браслет, перевитый нитью из чистого серебра и украшенный современной отделкой из черного рутения. В коллекцию также входят одинарные и двойные браслеты и кольца, украшенные полудрагоценными камнями разных цветов: от светло-голубого и сиреневого до темно-фиолетового и черного.   Ювелирные изделия из серии Helene отличает утонченный узор, который должен воплощать изящество и красоту Елены Троянской и напомнить об орнаменте греческой тоги. Кольца, браслеты и броские серьги-кольца серии состоят из двух ободков чистого серебра, соединенных перекрещенной филигранью и украшенных покрытием из женственного розового серебра или черного рутения. Ювелирный дом Van Cleef & Arpels представил редчайшие украшения В честь своего столетия еще сем лет назад ювелирный гранд под наименованием Van Cleef & Arpels презентовал уникальную коллекцию, которая была названа Pierres de Caractere. Совсем недавно юбилейная коллекция пополнилась новой линией, названной Variations.  Как пишет издание Buro, украшения из новой линии в свою очередь поделены на три тематических направления. Первое, посвященное мотивам Востока, названо Crepuscule, второе направление стилизировано под Эдвардианскую эпоху и названо Perl Mysterieuses. Замыкает коллекцию направление, посвященное классике периода античных времен, его создатели решили назвать Zip Antique Elegance.  Для инкрустации ювелиры решили использовать как драгоценные камни, так и полудрагоценные. Это и загадочные изумруды, элегантные рубины, глубокие сапфиры, а еще бирюза аквамариновая и розовые шпинели.  Презентация прошла очень успешно, клиенты с огромным восторгом приняли новую коллекцию от именитого ювелирного дома.
WELCOME TO YEREVAN SHOW 2013 OCTOBER 28 - 30
 
COMMITTEE CHAIRMANTigran HARUTYUNYANDeputy Minister of EconomyCOMMITTEE VICE-CHAIRMANArtak UDUMYANAJA Vice President; Vice President of Estet Jewelry HouseArmen EGANYANActing Head of the Department of Industrial Policy of the Ministry of EconomyHayk MIRZOYANHead of Industry Issues; Department of Ministry of EconomyHamlet GASPARYANChief specialist of expert-analysis management to the President of ArmeniaHovhannes BABAGIANYANFirst specialist in the PR Department of Yerevan’s Mayor’s OfficeKaren MOVSISYANHead of the Public Order; Police DepartmentHrach ASLANYANHead of the Department of Armenian Communities of Europe at the Ministry of DiasporaEduard PANOYANHead of Department of International Economic Cooperation of the Ministry of Foreign PolicyLusine HOVHANESYANProject Manager at Armenian Development AgencyLianna ABELYANEvent manager at Armenian Development AgencyMasis SARGSYANHead of Entrepreneurship Promotion Department of the Chamber of Commerce and IndustryGevorg SOGHOYANHead of Customs Control Department at the State Revenue Committee of the GovernmentSasun HEBOYANHead of Agency of the State Depository of Precious Metals and Precious Stones of the Office of Ministry of Finance  Dr. Gaetano Cavalieri
President of The
World Jewellery
Confederation (CIBJO) | My congratulations go out to the Armenian Jewellers Association, and to the excellent
work that they are doing in promoting their industry internationally, and the jewellery
culture in general in their own country.
As an Italian, I know what it is like to be associated with jewellery simply by virtue of my
nationality. But we are not alone, of course.
In so many respects Armenia is in an advantageous position. Due to its unique
geographical position, Armenia could link Asia with Europe, and this presents serious
possibilities.
Its location and its peoples’ long tradition in the jewellery industry, both at home and
in the very loyal Armenian diaspora, provide it with a tremendous start from which to
build.
Its government is most supportive, both in providing annually the Yerevan Jewellery
Show and agreeing to the establishment of a duty and tax free zone for the jewellery
sector, which has big potential to serve as a magnet for the jewellery trades in other
countries in the region and around the world, but also will serve as valuable national
resource for foreign income.
CIBJO is delighted to be involved in this mission. |  Tigran Davtyan
Republic of Armenia
Minister of Economy
(2010-2013) | The 2nd international jewelry exhibition “Yerevan Show 2012” took place from October
29 to 31 in Yerevan and displayed products from over 50 foreign companies and individual
jewelers. It should be noted that for the first time, the exhibition was attended by jewelry
producers and traders.
The exhibition coincided with Armenian Jeweler’s Day and the 15th Anniversary of the
Armenian Jewellers Association (AJA); on this occasion the Prime Minister of the Republic
of Armenia hosted a special reception for the guests and Armenian jewelers.
A conference entitled “Perspectives of the Development of the Jewelry Industry in
Armenia” was held, during which jewelry, diamond processing, and watch-making
strategic project developments were drafted under the export-oriented industry policy.
The possibility of creating a free economic zone was also presented. In addition, the
conference provided a platform for the participants to be informed on the policy of the
Armenian Government and the development prospectives of jewelry industry as well as
about business and investment environments.
As a result, new business relationships were built, new projects were drafted, the
implementation of which will give new impetus to the development of the jewelry
industry in our country. This will make Armenia more recognized and presentable in the
international market.
I attach great importance to the role of the Armenian Jewellers Association in developing
the jewelry industry in Armenia; particularly in creating the Free Economic Zone for
jewelry production and attracting jewelry companies. I am confident that our joint efforts
in this direction will undoubtedly give the expected results. |  Dr. Artak Udumyan
AJA Vice-President | We have succeeded in making the Yerevan Show a traditional annual event. Yerevan
Show 2012 turned into a commercial project. In contrast to our first exhibition, last year,
the stands were paid and it did not refrain exhibitors from participating. Moreover, their
number grew by 20% compared to Yerevan Show 2011. Some of the participants managed
to sell practically their whole collections and get new orders.
The participation of a delegation of Armenian jewelers from Turkey was one of our
most significant achievements. Last year Istanbul Chamber of Jewelry President Alaattin
Kemeroglu visited Yerevan Show 2012 and earlier this year Armenian jewelers in Turkey
set up a new AJA chapter – BOLSAHAY, embraced over 500 members. AJA BOLSAHAY’s
members express their great interest to take part in the upcoming Yerevan fair.
I would like to mention the promising prospects for teaming up with on the world’s
most prominent jewelry exhibitions, VicenzaOro. In January 2013, VICENZAORO
Winter became the business hub for producers and international buyers from 120 foreign
countries and the showcase for presenting the collections of over 1500 exhibiting companies
from the main Italian gold districts and more than 31 different countries worldwide.
VICENZAORO affirms itself as a trade and content platform, a qualified reference point
for world jewellery and precious metals.
During our meeting with the Executive Director of Fiera di Vicenza Dr. Corrado Facco
we discussed establishing an agreement on collaboration between AJA and VicenzaOro
to organize Yerevan Show. Moreover, the agreement will pave the way for promoting
AJA and its members’ participation in VicenzaOro as well as the participation of Fiera di
Vicenza in the activity of AJA Free Economic Zone in Yerevan. | |  PIERRE AKKELIAN
Canadian Gem, Nishi Pearls
President
Canada | The 2012 Yerevan Jewelry show was considerably better than the inaugural 2011 show.
Last year, we could only take orders and were not allowed to deliver merchandise; whereas
this year, the special permission by the government of Armenia allowed us to sell and
deliver goods to foreign buyers without attracting duties or taxes. Customs officials present
on location were courteous and extremely cooperative. We paid duty and local VAT taxes
only for jewelry sold to citizens of Armenia .
VIP buyers from Russia, invited by the show management, was a welcome feature this
year. We were also pleasantly surprised to welcome random private customers from the
Gulf countries, hotel guests who had learned about the Yerevan Show from an advertising
banner placed in the lobby of the Marriott hotel (See attached photo of the Abu Dhabi
Ambassador). The show security, provided by a special Police unit, was extremely
comforting and high value secure shipments in and out of the country were world class.
We are very satisfied with our participation and thankful to the show management team
headed by Artak Udumyan and Aza Babayan for going out of their way to cater to all our
needs. The Yerevan jewelry show will progressively become a leading regional show and
you can count on Canadian Gem/ Nishi Pearls’ full support and participation! |  HOVEL CHENORHOKIAN
Moog , Tellus
President
France | Yerevan Show -2012 was very well organized, more professional than the previous one.
Organizers focused on inviting few, but highly selected buyers, so we reached some
agreements and expect more this year, taking into account that hundreds of buyers is to
arrive Yerevan from Moscow by special aircraft.
Armenians have old tradition of craftsmanship which gives us today a reputation as
master jewellers – from Istanbul to New York, through Hong Kong, Singapore, and in the
heart of the renowned jewellery houses of Place Vendome in Paris.
Yerevan Show, as well as « Co/art » exhibition in Paris, organized by AJA of France this
February under the high patronage of his excellency Mr. Charles Aznavour, aimed to bring
forward the expertise of Armenian jewellers. For the first time, world-renowned Armenian
jewellery and haute horlogerie houses, are on exhibit under the same roof with young,
emerging, award-winning jewellers and watchmakers.
The next AJA project is the development of a Free Zone. Armenia is of great interest
for major jewellery manufacturers from France, Italy, Spain, and Germany. The AJA, in
co-operation with the Ministry of Economy of the Republic of Armenia, will develop and
operate a duty and tax free zone for such companies, with a target of creating thousands of jobs within the next few years. |  BILL BOYAJIAN
Bill Boyajian & Associates
President
USA
Former President of GIA | The second International Jewelry Expo held October 29 – 31, 2012 in Yerevan, Armenia
was attended by a host of key industry leaders in the gem and jewelry industry. A global
representation of dozens of prominent companies participated in the exhibition. Important
government ministers visited the Expo and hosted key social events surrounding the show
that created a positive and lasting impression on all attendees.
Clearly, the power of these individuals coming together created a more strengthened
Armenian Jewelers Association, which promises to get even stronger in the years ahead.
There was an undeniable commitment of all participants to growing their businesses,
upholding high ethical standards, and planning for a more profitable future.
The city is positioned as an important regional destination where companies can rely
on secure infrastructure, efficient production and distribution capabilities, and a reliable
center for expanding business and commerce.
One of the hallmarks that can spearhead even greater and faster growth of the jewelry
sector in Armenia is the establishment of a Jewelry Free Trade Zone in the country. By
creating a Free Trade Zone, upfront costs of production and distribution will decrease by
eliminating duties on merchandise imported and exported into the country. |  KEVORK KOLANIAN
Orofasma
President
Greece | The 2012 Yerevan Show, in general terms, was well organized and people were very
helpful with us, in the preparatory stage. The hasty closing of the show, however, earlier
than the announced time on the last day, provoked some confusion, as some visitors were
not allowed to come in.
Since flights and connecting flights to and from Armenia are quite complicated, it would
be useful to extend the duration of the Show by one more day, to facilitate mainly the
foreign visitors coming from abroad.
This was my first participation in the 2012 Yerevan Show. I am quite satisfied by the
commercial results and the new business opportunities created. It was a major event both
for me and my company, as I had the pleasure to present, for the first time to the public, our
new creation, the “whirling diamond,” the “OROFASMA SETTING.” I was curious to see
and was wondering how this internationally patented innovative idea would be accepted
by commercial visitors and the pubic at large. The result was very positive! I had broad
visibility and acceptance, and I am thankful to AJA, which I believe in, and I am very proud
to be its member, almost from its very first steps.
I will definitely participate in next year’s show, as I have already pre-registered, and I will
try to convince other Armenian jewelers from Greece to take part as well.
The official nature of the Yerevan Show, the inauguration by the President of the Republic,
and the presence of various ministers and important guests such as Bill Boyajian and Dr
Gaetano Cavlieri have lent the Show international publicity, and the event was posted in
the most prestigious sites of the industry.
I take this opportunity to thank our president Mr. Gagik Gevorkyan, the Board members
and all the collaborators for their excellent job in advancing AJA’s goals. |  GAYANE KOCHARYAN
Malca -Amit
Managing Director
Armenia | The success of Yerevan Show 2012 is evident and we hope the annual jewelry exhibitions
organized by AJA will become a tradition.
Using our eight years of experience in worldwide transportation of valuables, exporting
and importing from and to Armenia.
Along with Malca-Amit global network and offices in over 28 countries, we ensure a
smooth, expedient and professional door-to-door service tailored to exact requirements
of each customer; delivering absolute peace of mind while the precious cargo is in
transit. From the moment the precious goods are entrusted into our expert care, and until
they reach their destination, the assets are constantly monitored by our highly trained
controllers. Malca-Amit’s Control Center Unit knows exactly where the goods are in the
world at any given time. Secure delivery from collection to airport or airline vault for
destinations outside our network is also available upon request.
For the goods arriving as carry on, we are ready to provide delivery security to and from
Zvartnots airport, as well as all associated services including custom clearance procedure,
which was one of the important aspects in organizing Yerevan Show 2012.
Our integrated customs brokerage team provides a full service solution ensuring a swift
and seamless cross-border transaction. By staying abreast of the latest customs initiatives
affecting the goods and regions, and by consulting in advance with the show’s participants,
our team ensured that the precious cargo of Yerevan Show 2012 was quickly and efficiently
cleared through customs under Temporary Import mode.
In addition, Malca-Amit arranges on-sight insurance for our shipping customers
underwritten by Lloyd’s of London. Certificates of insurance for shipments are available
upon request." |
Бабочки из бриллиантов Летом 2013 года многие ювелирные дома посвятили свои коллекции украшений бабочкам. Дизайнеров эти насекомые привлекли формой, легкостью, разнообразием окраса крыльев. И все же, ювелиры видят и[ по-разному: у Mikimoto они лаконичны и «прозрачны», у Pasquale Bruni массивны и пестры, у Van Cleef & Arpels — очень реалистичны.   Основой для драгоценностей ювелиры этим летом избрали белое золото, а вот желтое и розовое использовали реже. Также и жемчуг не в ходу, он есть только у Mikimoto, — марки, которая на нем специализируется.   Harry Winston и Graff активно использовали белые бриллианты. Pasquale Bruni разнообразил декор коньячными и черными алмазами, а Van Cleef & Arpels больше предпочтения отдал цветным драгоценным камням. Лето у моря: новая коллекция Pandora 
Драгоценная флора и фауна Трудолюбивые эксперты ювелирного дома «Голконда» достали из своей сокровищницы самое лучшее — кольцо Carlo Luca della Quercia с ослепительными изумрудами, жемчужную змейку Aida Bergsen и нежный цветок Inbar с перламутром.   Ну а самых смелых любительниц украшений ждет пара очаровательных мышек, спинки которых ювелиры выложили драгоценными камнями. Готовы спорить, что этих грызунов, в отличие от настоящих, никто из прекрасных дам не испугается.      В Каннах неизвестный похитил драгоценности на $53 млн В воскресенье в Каннах неизвестные похитили драгоценности на сумму $53 млн, сообщает BBC со ссылкой на французские власти. Инцидент произошел на ювелирной ярмарке в отеле Carlton, расположенном на Лазурном берегу, отмечает телерадиокорпорация. Местные СМИ сообщают, что грабитель убежал с драгоценностями в портфеле. Подробности произошедшего уточняются. Город Канны славится своим ежегодным кинофестивалем, который привлекает знаменитостей со всего мира. Однако и это мероприятие не обходится без эксцесcов. Ранее в мае из отеля Eden Roc во французском городе Антибе во время гала-приема для гостей Каннского кинофестиваля было похищено колье с бриллиантами швейцарского ювелирного дома De Grisogono. Его стоимость оценивалась в €1,9 млн. Ювелирное изделие было выставлено на витрине в отеле Eden Roc на мысе Кап Д'Антиб в 15 минутах езды от Канна и находилось под надзором сотрудников частного охранного агентства. За неделю до этого произошло еще одно ограбление: из номера сотрудника швейцарской ювелирной компании Chopard были похищены украшения на сумму $1,4 млн.
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«Морская фигура, замри!» — скомандовали ювелиры марки Pandora, и рыбки, крабики и спасательные круги, как по волшебству, превратились в подвески-шармы к золотым, серебряным и кожаным браслетам бренда. 
Теперь подкованные пляжницы не заскучают на шезлонгах — будут каждый день мастерить новое украшение под настроение, ведь шармы Pandora легко снимаются с браслета и заменяются друг на друга.
